Free ROI Calculator - Measure Your Investment Returns

ROI (Return on Investment) measures the profitability of an investment relative to its cost. Our free calculator helps you evaluate business decisions, marketing campaigns, and project investments.

What Is This Tool?

ROI is calculated as (Gain from Investment - Cost of Investment) / Cost of Investment. The result is expressed as a percentage, making it easy to compare different investments.

Formula: =((Revenue - Cost) / Cost) * 100 gives ROI percentage. =Revenue - Cost gives net profit.

How to Use

Enter Your Total Investment

Input all costs associated with the investment: upfront costs, ongoing expenses, labor, and materials.

Enter Your Total Returns

Input the revenue or savings generated by the investment. Be realistic and include all benefits.

💡 For marketing ROI, include estimated customer lifetime value.

Calculate ROI Automatically

The ROI percentage and net profit are calculated instantly. A positive ROI means profit; negative means loss.

Compare Multiple Investments

Use the comparison table to evaluate different investments side by side and prioritize the best returns.

Benefits

✓Quick ROI calculation for any investment

✓Compare multiple investments side by side

✓Make data-driven business decisions

✓Track marketing campaign effectiveness

✓Prioritize projects by expected returns

Frequently Asked Questions

What is a good ROI?

It depends on the industry and risk level. Generally, 10-20% ROI is considered good for most investments.

Can I calculate ROI for marketing campaigns?

Yes. Enter campaign costs and attributed revenue to calculate marketing ROI.

Does ROI account for time?

Simple ROI does not. For time-adjusted returns, use the ROI template with annualized ROI calculation.

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