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Social Media Calendar Template for Excel

Plan and schedule your social media content with this free Excel social media calendar. Track posts across platforms, schedule content, and manage campaigns. No signup required.

ExcelCSV
Cost

Free

Signup

No signup

Formats

Excel, CSV

Best for

Business

Updated

2026-06-19

Social Media Calendar Template for Excel preview — free Google Sheets template

What Is This Social Media Calendar Template?

This social media calendar template for Excel is a free spreadsheet for planning and scheduling content across platforms. Track posts, manage campaigns, and monitor engagement from one central dashboard.

Why Use a Google Sheets Social Media Calendar Template?

A social media calendar keeps your content strategy organized and consistent. Instead of juggling multiple platform schedulers, plan everything in one place.

When Should You Use This Social Media Calendar Template?

Use this template for monthly content planning, campaign management, or team content coordination. It works alongside the content calendar for broader editorial planning.

What's Included

  • Platform (Instagram, TikTok, LinkedIn, Twitter, Facebook)
  • Post content & copy
  • Visual asset link
  • Publishing date & time
  • Status (Draft, Scheduled, Published)
  • Campaign
  • Engagement metrics

How to Use This Template

1Copy the template to your your device.
2Select the platform and enter post content.
3Link to visual assets for easy access.
4Schedule publishing dates and times.
5Track post status from draft to published.
6Log engagement metrics after publishing.

Who This Template Is For

Social Media ManagersContent CreatorsMarketersSmall Business Owners

Available Formats

Excel (.xlsx) — Download the file and open it in Microsoft Excel, Apple Numbers, or any compatible spreadsheet application.

CSV — Download the comma-separated values file for use in data applications, databases, or legacy spreadsheet software.

Customization Tips

  • 💡Create a content bank tab with reusable post templates and captions.
  • 💡Color code by platform for quick visual scanning.
  • 💡Use the campaign field to group posts by marketing initiative.

Use Cases

  • Social media content planning
  • Multi-platform scheduling
  • Campaign content tracking
Disclaimer: Templates may need customization for local tax, legal, or accounting requirements.

Frequently Asked Questions

Yes. Free to download.
Yes. Track posts for Instagram, TikTok, LinkedIn, Twitter, and Facebook in one sheet.
Yes. Status field covers Draft, Scheduled, and Published.
Yes. Log likes, comments, shares after each post goes live.
Yes. Share the Excel link for collaborative planning.

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Last updated: 2026-06-19